If you want your website to be successful, you need to use SEO. This is because SEO will improve your Google search engine ranking, and optimize the crawl performance, moving you closer to being the top result so that more people will see your website.
This is the best way to reach new users. After all, nearly 93% of all traffic comes from search engines.
If you want to use SEO on your website, but you’re not sure where to start, don’t worry. Here are the first five steps you need to take.
Embrace keyword optimization
Keywords are one of the most important parts of search engine optimization, so if you want to use SEO on your website, you must include relevant keywords. For instance, if you own a clothes store in Manchester, you should include keywords such as “Manchester” “women’s clothes” and “affordable clothes” on your website.
Use keywords in your title tags
You should also use keywords in your title tags – just make sure that the heading still makes sense.
Provide relevant, useful content
Relevant, useful content will also help to boost your SEO ranking. This is because your website will be frequently updated with new pages, and the new pages will contain lots of keywords that link to your business. The content will also encourage users to stay on your website for longer, so search engine bots are less likely to register your website as a spam website.
Use keywords in meta descriptions
You should also include relevant keywords in the meta descriptions for each blog post or website page.
If you are looking for Professional SEO services in London to help you with keyword optimization, check out London SEO services from Elevate UK.
Do regular SEO audits
If you want to make sure that the SEO on your website is working, you should do regular SEO audits to make sure your website is still optimized. You can do this by looking at the analytics for your website. If traffic is the same or improving, it is likely that your SEO efforts are paying off. However, if there is a drop in traffic, engagement, and sales, it could mean your SEO is not as effective as it used to be. If so, it could be worth sourcing professional SEO services to help you improve your search engine ranking.