Your best sales efforts can slip off track and fail to produce rewards for a number of different reasons. This can lead to serious problems if you are unable to find a way of finding the problem and sorting it out.
However, there are some pretty simple ways to stop the slide and to get your sales drive back on target again.
Re-Assess your Targets
This first point might seem like cheating but it is a perfectly valid way of trying to re-structure your sales attempts. Basically, it could be that you are aiming for sales targets that are unrealistically high.
If you are counting on far more sales than you should really expect then what does this mean for your business? Well, the first thing you need to do is work out how many sales you should genuinely be aiming for.
With this figure in mind you can work out whether your business is still viable in its current form or if you have to make some changes. Perhaps more of a streamlined operation could thrive on this realistic sales target?
On the other hand, if there is simply isn’t a big enough market out there for you then the sooner you find this out the better. This is a time to be completely honest and to re-assess the targets in a ruthless manner.
Bring in New Sales Experts
Maybe the real issue is that you are relying too much on a small or inexperienced sales team. This is something that can seriously hamper your growth attempts if they lack the skills needed to push you on to the next level.
If this is the case then you will want to bring in some sales experts capable of driving up your conversion rate in one way or another. This will cost you some money in the short term but it should help to boost your business in the long term.
As well as the sales that these new team members add to your figures, they should also help to train and mentor the other people in your team. In this way, you won’t be completely dependent upon them and can start to build a strong and flexible team instead.
You might even decide that you just need to bring in some sales consultants on a short term basis. Even a month or two of having these people around could bring you noticeably improved results and a more professional working environment.
Get Away for a Day or Two
Could getting away to one of the top hotels in Cheshire or elsewhere give you the sales boost that you crave? The truth is that getting out of the office for just a day or two could give you some tremendous benefits later on.
For a start, this is going to give your team a chance to bond and get to know each other better. Stronger working relationships and better understandings can be forged very quickly in this sort of informal environment.
You might also think that a relaxed event in a comfortable conference venue in Cheshire could be ideal for giving an inspiring presentation or updating the team on new targets. One of the dangers that this can help you to avoid is that of the team being completely unaware of your current sales issues.
By speaking to them at an event like this you can let them see exactly how well the company is doing and what this means for the future.
Try a New Approach
Trying out a new approach might not sound all that simple but maybe it could be. There is nothing to stop you from just mixing things up and seeing whether something completely different gives you better results.
For instance, maybe you could ask your sales team to adopt a new script this week, or follow up all calls with an email. There are plenty of other varied sales tactics and techniques that are definitely worth a try.
A good way to get started on this is to hold a brain-storming session and ask for some fresh ideas. Maybe your sales team has some great ideas but no-one has ever asked them to share these ideas.
In this way, you can look to build better processes and get the buy-in of the people who most need to use them as well.
Don’t settle for falling sales figures without making a real effort to get your team back on track. It could turn out to be a lot simpler than you first expected it to be.