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What To Consider When Positioning Your Outdoor Banner

With so many options available, finding the right marketing method for your business can be tough. However, one technique which seems to be soaring is outdoor banners – last year, £3.7 billion was spent on outdoor advertising. It’s big business, and it’s understandable that you’d want a piece if the action.

To give your campaign the best chance of success, it’s important to ensure your outdoor banners are positioned in the right place. Thankfully, specialists in outdoor banner printing, Where the Trade Buys have offered up this advice to make sure that your banner is in the right place.

Ask yourself this question before you begin – where will your customers will be looking? Keep the following in mind when you’re making the decision on the best place to position your banner:

It’s a good idea to keep your banners within the local area of your premises. This is important if you’re trying to attract new customers, as anyone who sees your sign and is interested in visiting is unlikely to travel far. Putting the sign near your premises gives your banner the best chance of success.

Don’t forget to consider what your competitors are doing – where are your competitors advertising? This should inform your decisions for two reasons – it will give you a good idea of places that work in your market – but it also may be worth avoiding so you’re not advertising in the same place as your direct competitors.

Designing a Successful Outdoor Banner

Again, when designing an outdoor banner, you need to think about who you’re designing it for, what their relation to your business is and where you’re going to put the banner.

For your banner to be successful, it needs to be able to catch the attention of your audience, so ensure it is eye catching, especially to potential new customers. Make sure you consider the following five tips:

  1. The bigger picture. How will the banner look when it’s full-size and in place? Having an eye on the bigger picture will help you to work out the details.
  2. Keep things clear and simple. Try not to overcomplicate your banner with lots of different fonts or too many images. Instead, strip back as much as possible and keep the message simple.
  3. Your colour choices. Your colour choices should be eye-catching whilst simultaneously reflecting your brand. Keep them to 1-2 colours that are easy to read.
  4. A call to action. What do you want people to do after seeing your banner? Calls to action could include:
    • A visit to your premises
    • Contacting you
    • Visiting your website to find out more
  5. The quality of the print and finish. You want precise printing and a high-quality finish to give your brand the best chance of a good first impression.