The Internet has changed the marketplace for the good of the customer. Customer is king. Businesses can no longer slack on customer service and must be adept at handling their business online.
There are lots of online businesses which offer consumers with a variety of services. Just with one click, they can order the product or service and it will be delivered right at their doorstep. A consumer can demand for a particular kind of service he wants. If he is not offered, he can always go for other service.
So every business small or big should strive for online engagement with consumers.
How to engage online
Internet has made online engagement easy. Before internet consumers used to speak with a sales guy face to face or over a telephone. They never used to get a chance to speak to managers or company heads.
But with Internet anyone can give their feedback about a product online and the company heads sometimes directly respond to it.
So the answer to the question on how to engage online is by making use of various sites where your consumers speak. Social media has a large presence of audience from all over the world. You can either promote or take a feedback about your product from these sites. Some of the popular social media sites are Facebook, Twitter and LinkedIn. Even Quora is another platform to answer to various questions asked by consumers.
For a better engagement with your consumers try to have a blog written in your website which is frequently updated. Try to create such blogs where your consumers will get educated, interested and even willing to share it in their social media platforms.
The other great way of engaging with your customers is through email. Try to send them interesting offers. If you have a very big list of customers you can even send a customised email to each and everyone using an email automation tool. These tools will even help you to track the open rates, click rates and conversion rates.
Quick tips to have a better engagement
- Be reliable and trustworthy. Trust is a perishable asset and is very hard to gain.
- Respond quickly to your customer complaint.
- Always be polite with your customer.
- Learn from your mistakes.
- Have a dedicated social media team which engages with your online customers continuously.
- Have a look at your competitor’s online presence.
- Participate in various online discussions.
- Conduct webinars.
- Offer free resources like eBooks, white papers etc.
- Post an interesting message which attracts social media audience.
Always remember, customers always expect more than what they pay. They just wanted to be treated like they are the only customer for you. In order to achieve this carefully follow all the above mentioned tips.
Author’s Bio: Krishna is a passionate blogger who writes primarily on SEO, Social Media, CRM, Marketing Automation and covers the entire gamut of Marketing. When he is not writing he is found reading articles and blogs written by others.